Custom Embroidered Caps

Consider the following: Two companies Company A and Company B both have an advertising budget of $1500.00 per year. Company A on the left buys 12 monthly ads in the local newspaper. On the other hand Company B on the right buys 334 baseball caps and resells them to customers.
	Compare the overall cost and benefit
Company A		Company B
$1500.00 Gross investment newspaper advertising		$1500.00 Gross investment to buy Caps

Positive Value of investment:		Positive Value of investment:
- 12 monthly advertisements		- Now owns 300 b/ball caps with company info on
- Local exposure		- Caps are sold at 3 times the cost to customers
- Wide circulation		- Caps can be worn by customers every day of year
		- Caps can be worn on average 3 years
The downsides:		- Total revenue from sale of caps is $4497.00
- Only one advertisement per month		- Caps are worn locally and in adjacent districts
- Only 12 ads per year		- Caps are a walking billboard for your company
- Newspaper ends up in the trash within 24 hours		- Net profit of $3000.00 from sale of caps
- Station A bears full cost of advertising		- Your customers have paid for your cap advertising
- Advertising contract ends in twelve months
		The downsides:
		- Can you think of any?

Corporate identification on clothing works! It worked very well for this company

Your Logo on a baseball cap, visor, or golf-shirt is a walking billboard for your company. It's advertising that someone else pays for!
* Baseball Teams	* Soccer Teams	* Service Clubs	* Home based Business's
* Corporations	* Real Estate Companies	* Festival Societies	* Schools
* Special Event Planners	* Police Departments	* Fire Departments	* Political Campaigns
* Golf Courses	* Marine Parks	* Fundraising	* Shopping Malls
* Zoo's	* Ferry Corporations	* Environmentalist	* Peace Activist's
* Dry Grads	* Museums	* Air Shows	* Tourism
* Angling Associations	* Fish and Game Clubs	* Rugby Clubs	* Model Aircraft Clubs
* Service Stations	* Supermarkets	* Sports Shops	* Recreational Centres